Beck Tysver Evans can provide expert assistance to help you register and protect your trademark or service mark. Federal registration isn’t a requirement to obtain protection for your marks, but it is highly recommended. By federally registering your mark, you prove ownership of the mark, create nationwide priority, and can establish an exclusive right to use the mark on or in connection with your goods or services.
The trademark application process is relatively straightforward. You can only obtain registration for a mark after you have actually used the mark in Interstate Commerce. However, you can start the process and apply for registration before use as long as you have a true intention to use the mark in the future. Only marks that are suggestive, arbitrary, or fanciful can be registered on the Principal Register at the U.S. Patent and Trademark Office. Descriptive marks that are just be established can be registered on the Supplemental Register, and then moved to the Principal Register when the have acquired “secondary meaning.” In addition, only marks that are not confusingly similar to pre-existing marks can be registered. More information about this process can be found on BitLaw.
At Beck Tysver Evans, we have the experience necessary to successfully register your trademarks.